General Information

❖ Established in 1988 by merging three dozen farmers into the producer group

❖ Head Quarter in Garrel, Niedersachsen

❖ 1500 Employees

❖ 420 Mio. EUR Revenues

 

Products

❖ 1,700,000 pigs slaughtered each year

❖ All steps of pork production are combined in Garrel

❖ Meat for these products comes exclusively from agricultural holdings organized in regional producer groups

 

Strategy

❖ DDDDD - “born in Germany”, “fattened in Germany”, “slaughtered in Germany”, “dismantled in Germany” and “processed in Germany”

❖ Own trademark “The farmers' brand”

❖ Sustainable and transparent agriculture and meat production: the Goldschmaus Group now offers farm tours for interested consumers

❖ Waives of outsourcing of contracts and building of employee flats

 

Purchasing

❖ Exclusively from agricultural holdings organized in regional producer groups

 

Location

❖ Böseler Goldschmaus is investing around € 2.5 million in modern technology in order to supply the Asian market with the so called fifth quarter (white organs, stomachs, intestines etc.) in the future

 

Sales / Export

❖ A total of approximately 45% of the pork is exported

❖ Articles traditionally in high demand in Germany remain on the domestic market. These include, in particular, precious parts such as ham, neck, salmon and fillet as well as various processing articles

❖ Other product groups, on the other hand, go almost 100% abroad - bellies, heads and paws

❖ 45 percent of the Goldschmaus products from Garrel go abroad, 18 percent to Asia