General company information

❖ Head office: Randers (DK)

❖ Foundation: 1998

❖ Number of employees: approx.28,000 (2019)

❖ Shareholder: 6426

❖ Subsidiaries: 8

❖ Locations in Germany: Husum, Teterow, Oldenburg Further locations in Germany through subsidiaries

❖ Sales locations: Global represented USA and China, among others

 

Challenges

❖ Sustainability

❖ Ethics & employee satisfaction

❖ Implementation of the 4WD strategy

    ➢ Four single markets (Sweden, Denmark, England, Poland)

    ➢ Focus on Customer (Foodservice, products with international potential)

    ➢ Premium products (ecological, free from antibiotics)

    ➢ Unity as Company

❖ Market leader for North-Europe

❖ Established as a premium provider in China

 

Cooperation with suppliers

❖ Interesting supply chain through cooperative organization

❖ In this way, DK supplies itself by acquiring the animals from the shareholders

❖ Beneficial & profitable for both sides

❖ No price war for raw materials with competitors

 

Cooperation with customers

❖ Worldwide sales locations

❖ China as an important location including cooperation with Alibaba.

❖ Established as a premium brand in China

 

Expansion

❖ Vertical integration through a cooperative company form

❖ Classic M&A approach