General Information

❖ Leading company of the Müller Group, led by Martin and Stefan Müller

❖ Business areas

     ➢ Slaughtering and cutting cattle or calves and pigs

     ➢ Wholesale fresh meat

     ➢ Imports, exports and direct marketing to bulk buyers

❖ Group is one of the largest medium-sized companies in the southern German meat industry and is one of the ten largest pig slaughterhouses in Germany

❖ The following companies are part of Müller Fleisch

     ➢ Müller Fleisch GmbH

     ➢ Bayreuther Fleisch GmbH

     ➢ Ulmer Fleisch GmbH

     ➢ Ingolstädter Fleisch GmbH

     ➢ Süddeutsches Schweinefleisch Zentrum

 

Products

❖ Total slaughter volume: over 2,100,000 pigs

     ➢ Ulm: 2,000,000 pigs

     ➢ Bayreuth: 160,000 pigs

     ➢ Ingolstadt: not specified

❖ Products: slaughter, cutting, self-service meat production, meat trade and regional meat market supply

❖ Distribution channels, domestic and Abroad: Food retail, discounter, processing industry, wholesale, bulk consumer, butcher's trade, gastronomy, import, export

 

Strategy

❖ Value proposition: "Müller Frischelinie / Everything from a single source - the 4 cornerstones for your trust"

     ➢ Own slaughter, Own disassembly, Own self-service meat production, Own logistics

❖ Southern German pork brand: Southern German origin of the piglets; South German mast in producers from Bavaria and Baden-Württemberg; Southern German slaughter in Ulm, Bayreuth and Ingolstadt.

❖ Company plans to increase its slaughter numbers by an additional 5% annually; to this end, the Müller Group intends to stick to its strategy with stable payment prices and no house prices.

❖ In addition to the quantitative growth, product quality is to be further improved and animal protection in the slaughter process is to be optimized.

❖ Increase the depth of processing; e.g. Production of meat in consumer packaging.

❖ The focus for future growth is on Ulm, because of logistical advantages on the one hand in raw material procurement and the proximity to consumer centers.

 

Purchasing

❖ Purchase of slaughter animals on a large scale through supply and acceptance contracts; close ties between the suppliers and the Müller Group.

❖ Strengthening domestic pig production through regional programs with a regional surcharge.

❖ Around 1,500 southern German pig fatteners, who have made fixed delivery and acceptance agreements with the companies of the Müller Group, Müller Fleisch GmbH, Ulmer Fleisch GmbH and Süddeutsches Schweinfleischzentrum GmbH through their marketers (cattle trade, producer groups and cattle recycling cooperatives)

❖ Müller still offers interested southern German pig fatteners the opportunity to secure entry into this production route and to skim off pioneering profits by paying an attractive price mask by paying the full regional surcharges based on fixed delivery and purchase agreements.

❖ Slaughter pigs delivered in Ulm come almost exclusively from a catchment area of ​​approx. 80 km around Ulm.